民营火箭公司品牌价值研究报告-瞭望智库

出款需达投注量是什么

瞭望智库

2016年5月12日   星期四   丙申年   四月初六

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民营火箭公司品牌价值研究报告

瞭望智库 |

出款需达投注量是什么faburiqi:2019-12-26

火箭与卫星,是航天事业的两大支柱。可以说,整个航天产业链基本围绕这两大核心领域展开。中国民营航天的进退,也取决于这两类企业的成败。

1、背景与意义

出款需达投注量是什么huojianyuweixing,shihangtianshiyedeliangdazhizhu。keyishuo,zhenggehangtianchanyelianjibenweiraozheiliangdahexinlingyuzhankai。zhongguominyinghangtiandejintui,yequjueyuzheiliangleiqiyedechengbai。

出款需达投注量是什么jiufazhanjieduaneryan,minyingweixingqiyelingxianyibu。muqian,youguoneiminyinggongsiyanzhi、yunyingdegeleizaiguiweixingchaoguo30ke,yijingkaishijinruyonghukaifaheshangyemoshishizheng。xiangbizhixia,minyinghuojianhaichuyushejihejishuyanzhengdeguochengzhong。2018nianyilai,suiranduojiaqiyejinxinglefasheceshi,danhaimeiyouxingchengfuwunengli。

xuyaozhichudeshi,suizheshangyehangtiandekuaisufazhan,guoneiyouxiandehuojiangongjiyupangdadeweixingfashexuqiumaodunriyituxian。zaiguoyoufasheziyuanyouxianbaozhangguojiaxuqiudebeijingxia,minyingweixingqiyezaiziyuanpeijihejiageshangxuyaoyituominyinghuojianqiyedezhuangda。

2015nianlanjianhangtian、lingyikongjianchengli,suihouminyinghuojianqiyefenfenyongxian,zhongguominyinghuojianxingyezhengshiqimu。genjuliaowangzhikuquanqiuxinxicaijixitongshuju,muqianjiaoduoshoudaochuanmeihegongzhongguanzhu、gongkaiyihuojianfadongjiyanzhihehuojianfashezuoweiyuanjingdeminyingqiyeyue13jia。

出款需达投注量是什么juyoujiaodashangyejiazhideyunzaihuojian,jishunandugao、yanfazhouqimanzhang、zijintourugao。duiyuminyinghuojiangongsieryan,zaimuqianjieduanzhuyaoyituowaiburongzicainengbaozhengkechixufazhan。danshiduiyutouzizhe,yifangmianyinchaozhangdeyanfazhouqiheshangyehuazhouqi,qiyebukenengtigongchanpinhuocaiwushujuzuozhengqifazhanqingkuang。tongshi,youyuquefaduichanpinhuofuwudegongkaipingjia,yehennanduiminyinghuojianqiyedenenglijinxingwaibupinggu。

出款需达投注量是什么zaiciqingkuangxia,jiyugongzhongpingjia、meitipingjia(tebieshiguoyoumeiti、xingyemeiti)depinpaiyanjiu,shihuozhiminyinghuojianqiyemuqianfazhanqingkuangdezuihaofangshiheshouduan。bijingzaixinxibaozhadedangxia,congshejiaomeitidaozhuanyemeiti,yijingxingchenglemianduiqiyedelitixinxiwangluo,youkenengchuxiancongqiyefuzerendaochanpinyanfadequanmianxinxi。

出款需达投注量是什么tebiexuyaozhichudeshi,jiyugongkaixinxidepinpaiyanjiu,yeshihengliangqiyetoumingdudezhuyaobiaochi。caijing、xingyemeitideguanzhuduiyufeishangshiqiye、tebieshichuangyexingqiyedetouzieryan,juyouwufatidaideyiyi。

disan,zaizhongguo,hangtianrengranshiyigeshouzhengceyingxiangjiaodadelingyu。guoyoumeitiduiyuyijiaminyinghangtianqiyedeguanzhu,congmouzhongchengdushangdaibiaolehouzheshifouchuyuguojiazhengcedesaidaoshangbingqiebaochixiangduilingxiandeweizhi。zheiyeweitouzizhetigonglezhongyaodecankaoweidu。

出款需达投注量是什么2019nian6yue,guofangkegongju、zhongyangjunweizhuangbeifazhanbulianhefabule《guanyucujinshangyeyunzaihuojianguifanyouxufazhandetongzhi》,shoucijiushangyeyunzaihuojiandekeyan、shengchan、shiyan、fashe、anquanhejishuguankongdengyouguanshixiangjinxinglequanmiandeguifanyuyaoqiu。

zheixiangjuyoulichengbeiyiyidewenjian,bujinshuomingminyinghuojianyijingshangshengweizhongguohangtianshiyezhongyaodezuchengbufen,yedaibiaozhezhenggechanyezhengzaigaobiechuchuangqidehunluanyuwuxu,kaishijiansheyouyanfa、ceshi、yunying、tourongzidengyixilieyaosuzuchengdeshengtaitixi。

suiranhaibuwanshan,danshijiyugongkaixinxidepinpaijiazhiyanjiu,shizheiyishengtaitixidezhongyaobiaochi。

2、mubiaoyukuangjia

tongguogongzhong、guoyoumeiti、xingye、jingwaisigeweidu,pingjiazhuyaominyinghuojianqiyedepinpaiqingkuang,bingfenxipinpaiqingkuangsuotixianchudeminyinghuojianxingyefazhandexianzhuangjitiaozhan。

出款需达投注量是什么13jiaqiye(jiancheng)shi:jiuzhouyunjian、kongtianyinqing、lanjianhangtian、lingkehangtian、lingkongtianxing、lingdongfeitian、shenlanhangtian、xingjirongyao、xinghedongli、xingtutansuo、lingyikongjian、yuhangtuijin、zhongkeyuhang。

出款需达投注量是什么shujulaiyuan:liaowangzhikuquanqiuxinxicaijixitong

shujushijian:2019nian1yue1rizhi11yue30ri

zhibiaoxitonggongfenwei6gezhuyaozhibiao:

出款需达投注量是什么kaolvdaomuqianzhongguominyinghuojianqiyedepinpairenzhiduheyingxianglizhuyaozaijingnei,yincizaixishushedingshang,jingnei、waixishuquanzhongwei3:1。

jirenkeduxishub=3/4b1+1/4 b2

出款需达投注量是什么chunijisuangongshiwei,pinpaijiazhia=(a1+ a2+ a3 + a4)/4*(3/4b1+1/4 b2)

3、数据与结论

出款需达投注量是什么yi、guanzhudufenhuamingxian,meiyouyijuntuqi

出款需达投注量是什么genjuzongdefenfenbu,13jiaminyinghuojianqiyepinpairenzhiduheyingxianglifenhuamingxian。lanjianhangtian、xingjirongyao、lingyikongjian、lingkehangtian4jiachenglishijianjiaozaodeqiyepinpaizaidaduoshuzhibiaoshangdefengaoyuqitaqiye。

出款需达投注量是什么yuqiyeshijiyunxingqingkuanglianxi,shangshu4jiaqiyezhishaodoujinxingguotankonghuojianjiyunzaihuojianfashe。xianran,duiyujintianzhongguodeminyinghuojianxingyelaishuo,pinpailaiziyushijianjiqibeihoudejishu、yanfachendian。tongshiyeshuoming,zhenggexingyeyunxingxiangduiwending,qiyedouyitongyangdefazhanguilvqianjin,bingmeiyouyijuntuqizhe。

出款需达投注量是什么ercongrongziqingkuangkan,qiansanmingshiminyinghuojianxingyeweishubuduoyiwanchengblunrongzideqiye,paimingdiyidelanjianhangtianzeshiweiyiwanchengclunrongzideminyinghuojianqiye。zheijinyibuyinzhenglepinpaipingjiayutouzizhepanduandeyizhixing。

ruguocongmuqianpinpaipingjiadejieguopanduan,top4yiwaideqiyekenenghennanzaiduanqineijinrudiyitidui。

图1:得分分布

 

suiyijingguojin5nianfazhan,danxiangbibeishouzhumu、zuoweiguojiaxiangzhengdeguoyouhangtianeryan,minyinghangtianshijishangchuyufeigongzhongguanzhufanwei。huozheshuo,zaijuedaduoshugongzhongtounaozhong,bingmeiyouminyinghangtiandegainian。yincizaiduijingneizhuliumeitijimeitipingtaidefenxizhongkeyikandao,xinxiyuantouhuozheweiqiyezijideshejiaomeitizhanghao,huozhelaiziguoyoumeitihecaijing(xingye)meiti,erqitajigou、gerenfabudexiangguanxinxiyejibenlaizihouzhe。

出款需达投注量是什么jiyuduizhongguohangtianshiyezhengtifazhandeguanzhu、duijunminrongheshiyejinzhanyijixinshangyejihuideguanqie,guoyoumeitihecaijing(xingye)meitiduiminyinghuojiandeguanzhu,fanyingleqiyezaizhengfuhexingyecengmianderenzhidujiyingxiangli。lanjianhangtianzaizheiliangxiangzhibiaoshangdefenjunpaimingdiyi。erzaidazhongguanzhuducengmian,xingjirongyaozedefengenggao。zongtilaishuo,lanjianhangtianzaisigeguanzhuduzhibiaoshangmeiyoumingxianduanban,yincizonghejiazhipingguweiliediyi。

zaishaohoudegejiaqiyeredianhuatifenxizhongyekeyikandao,jishishitop4qiye,qihuatifenbuqingkuangyedayoubutong。xiangduieryan,lanjianhangtiantoumingdugenggao,duiyanfadengjindupiluxiangduiwanzheng。

danshizaifanyinggongzhonghemeitiqingxuqingxiangderenkeduxishushang,youyuminyinghangtianyingxianglipianxiangyuxingyeneibu,zhengtiquefakebeigongzhongrenzhihuolijiedezhongdatupo,daozhitamenzaijingneirenkeduxishushangdiyuqitaqiye。

 图2:分项指标得分分布

 

liyongciyunduizhenggeminyinghuojianxingyedepinpaixingxiangjinxingzongjie,zhideguanzhudeshigongzhonghemeitigengxihuanjiangtamenyuspacexjiqixianjindehuojianhuishoujishuxiangguanlian。“shiyan”yeshiminyinghuojianzuishouguanzhudecihui。

lanjianhangtian、lingyikongjiangengduodaibiaoleminyinghuojianxingyedezhengtixingxiang。

zhuliuguoyoumeitidui“minyinghuojian”detijiqingkuangyuzongtiqingkuangleisi,zuoweizhuanyemeiti,tamenyucaijingmeitiyiyang,gengduocongshangyehangtianfazhandeshijiaoguanchaminyinghuojianqiye。

出款需达投注量是什么xuyaozhichudeshi,caijingmeitiduiyu“minyinghuojian”deguanqiequefajiaoweituchudeerjiluodian,chuleyushangyehangtian、weixing、fashewentiguanlian,qitaguanzhudianjiaoweifensan,shuoming“minyinghuojian”quefazugoutuchudeshangyeguanzhudian。

出款需达投注量是什么jingwaigongzhonghemeitiduiyu“minyinghuojian”deguanzhubingmeiyoutuchutedian,gengduojujiaoyu“diyi”dexinwenxinghexinxianxing。yinci,jiaoduotidaodeshizuizaochenglidelingkehangtian。

图3:“民营火箭” 境内主流媒体及媒体平台词云

图4:“民营火箭” 主流国有媒体词云

图5:“民营火箭” 主流财经媒体词云

图6:“民营火箭”境外媒体词云

二、品牌处于孕育期,公众认知度亟待提升

出款需达投注量是什么chulezaiminyinghuojianxingyeneibujinxingbijiaohefenxi,yetongguojingneiwaishangyehuojianpinpaiduiminyinghuojiandezhengtiqingkuangjinxinghengxiangfenxi。

“lieying”(falcon)shimeiguosilitaikonggongsi“spacex”(taikongtansuojishugongsi)qixiadexilieyunzaihuojian,2006nianshoucifashe。zuoweiquanqiuzuiyoumingdeshangyehangtianhuojian,qizhuyaotedianweikezhongfuliyong,er“zhongxinglieying”huojianshixianyituilizuidadeyunzaihuojian。

“kuaizhou”xilieyunzaihuojian,youzhongguohangtiankegongjituangongsiyanzhi,shiguoneishougejuyoukuaisujicheng、kuaisuruguinenglidexiaoxinggutiyunzaihuojian,2013nianshoucifashe,shimuqianzhongguozuiweichengshudeguoyoushangyehuojianpinpai。

“jielong”shizhongguohangtiankejijituanqixiazhuanmenyongyushangyefashedeyunzaihuojianpinpai,2019nianshoucifashe,juyouweixiaoxinggutiyunzaihuojiankuaisu、jidong、minjie、linghuodetedian。

tongguojingneizhuliumeitijimeitipingtaitijishuliangdebijiaokeyikandao:suiranlaizijingwai,dan“lieying”deguanzhuduheyingxiangliyuanchaojingneigeleishangyehuojianpinpai。zuoweiquanqiuxianxiangjidehangtianpinpai,“lieying”、 “spacex”shihangtianqiyeyingzaozishenpinpaidedianfananli。

出款需达投注量是什么zuoweidaxingguoyouhangtianqiyezhuyaomianxiangshangyeshichangdehuojianpinpai,“kuaizhou”、“jielong”duibiminyinghuojianpinpaiyeyongyoumingxianyoushi,guanzhuduheyingxianglichaoguominyinghuojian。

出款需达投注量是什么zheiyifangmianlaizigongzhong、meitiduiyuguoyouhangtiandechixuguanzhu,lingyifangmianyeshuomingminyinghangtianpinpaijiazhixuyaokuaisutisheng。

tu7:jingneizhuliumeitijimeitipingtaitijiliangbijiao

三、标志性技术受关注 但品牌内涵同质

出款需达投注量是什么conggexiangzhibiaodefenheshijiguanzhuneirongkan,lanjianhangtianzaizhengfujixingyelianggexifenquntizhongderenzhiduheyingxianglizuigao,xingjirongyaodegongzhongrenzhiduyuyingxianglizuigao,lingkehangtianzeyin“diyijia”erchixubeijingwaigongzhonghemeititiji。

表1:TOP5标准化评分统计

 

zaiyeyangjiawanjishu、“shuangquxian”dengbiaozhixingjishuhehuojianmingchengzhiwai,zhuliumeitijimeitipingtaiduiyutop4qiyedepinpaiguanzhufeichangxiangsi。zaiguoyoumeitihecaijing(xingye)meitideciyunshang,yeyouleisiqingkuang。

出款需达投注量是什么duiyujijiaguanzhudujiaogaodeqiyeeryan,chulanjianhangtianjuyouduoweiduyoushiwai,qitagejiaqiyedepinpaiguanzhuduheyingxianglijiqineihandoufeichangxiangsi。

图8:蓝箭航天境内主流媒体及媒体平台词云

图9:星际荣耀境内主流媒体及媒体平台词云

图10:零壹空间境内主流媒体及媒体平台词云

图11:翎客航天境内主流媒体及媒体平台词云

图12:蓝箭航天主流国有媒体词云

图13:星际荣耀主流国有媒体词云

图14:零壹空间主流国有媒体词云

图15:翎客航天主流国有媒体词云

图16:蓝箭航天主流财经媒体词云

图17:星际荣耀主流财经媒体词云

图18:零壹空间主流财经媒体词云

图19:翎客航天主流财经媒体词云

 

四、话题集中,品牌深度有待挖掘

tongguoduitop4qiyechaoguo20wantiaogongzhong、meitixinxijinxingneirongjulei,guinachuredianhuatiqingdan。

出款需达投注量是什么yanfajinzhanshitoubuminyinghuojianqiyezuishouguanzhudeneirong。congshijihuatikan,lanjianhuojianpiluyegengweixiangxi,jibaokuofadongjiceshi、fashejihua,yebaokuoshangyeshouyi。xiangduieryan,yezhiyouxingjirongyaodefadongjishicheshoudaojiaoduoguanzhu。

出款需达投注量是什么canjiagongkaihuodong、fuzerenjieshoumeitifangwenyedoushitishengpinpaiguanzhuduheyingxianglideyouxiaoxuanze。

buguo,zongtieryan,minyinghuojianqiyeshoudaoguanzhudehuatikuandubuzu,zairengranchuyushejihejishuyanzhengjieduandeqingkuangxia,quefagengduozhengshizishenshili、tishengpinpaijiazhidecuoshi。

出款需达投注量是什么keyizuoweiduibideshi,“lieying”、 “spacex”demasikesuiranbaoshoufumianpiping,danqigerenxingxiangduiyutishengqiyepinpai、xiyinrongzichanshenglebukeguliangdezuoyong。

erguoyouhuojianqiyeyituoyiyoudepinpaijilei,yihoufazitaixiyinleshangyehuojianlingyudeguanzhudu。

minyinghuojianruhezaimanzhangdejishuyanfa、shangyetansuozhouqineijianghaoguanyuzijidegushi,youdaikaoyan。

表2:TOP4热点话题清单

 

出款需达投注量是什么wu、tishengminyinghuojianpinpaijiazhidesixiangjianyi

出款需达投注量是什么jiyuminyinghuojianxingyededuanzanfazhanlichenghexianzhuang,tebieshigongzhongjizhuanyemeitideguanqie,duiyutishengminyinghuojianpinpaijiazhiyouruxiachubujianyi:

1、 zhashituijinyanfa,jiadayanfatouru。jiumuqianxingyeqingkuangeryan,yishijianjileiweitediandefazhanguilvfeichangmingxian,touzizheyeyouxiankaolvyouguozhangqiyanfaheyunyingshijiandeqiye。toubuqiyejixubaochiyoushi,houfaqiyetongguogengdayanfatouruqudepinpaijiazhikuaisutisheng,shigenbenzhidao。

出款需达投注量是什么2、 jianliquanmiandepinpaianquanbaozhangtixi。zuoweiyixianggaofengxiandejishuchanye,huojianfashebenshenjiucunzaijiaodadebuquedingxingbingkenengyinfafumianxiaoying。yinggengjiazhuzhonggoujianpinpaishengyufanghutixi,yindaogongzhongkeguanrenshichanpinfengxian,bimianyinjishufengxianerdaozhipinpaishengyushoudaobukenidesunshang。

出款需达投注量是什么3、 gengduowajuefazhanzhidian。youyuwufacongchanpinhefuwujiaoduchanshuzishennengli,yinciyaoyoumudediwajuezishenqitayoushizuoweipinpaizhidian,bingtongguoyouxiaochuanboqudaojinxingkuosan,congerduitouzizhedengguanlianquntichanshengzhengxiangyingxiang。

出款需达投注量是什么4、 jianlichuanbo、goutongtixi,jinkenengzengqianggongsitoumingdu。minyinghuojianxingyedepinpaihechuanbozaitianranshangjiaoguoyouhangtiancunzailieshi。congmuqiandemeitineirongkan,zongtiduiyuminyinghangtiancunyouzhengmiantaidu,yingjieshijiaqianggoutong,jianliyingjichuanboqudao,congerjishixiaochupinpaifumianyingxiang。

 

来源:瞭望智库

banquansuoyou,weijingshouquanbudezhuanzai

瞭望智库紧扣“国家政策研究、评估和执行反馈”这一核心业务定位,利用新华社内外智力资源, 连接全球主要智库,服务中央决策和新华社调查研究,发挥政治建言、理论创新、舆论引导、社会服务、公共外交等功能, 在社会上形成广泛的知名度和影响力。

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